Acuvue 1Day New Define (90Pcs) / Radiant Sweet / Radiant Chic Colored Contacts

Acuvue 1day New Define (90pcs) Radiant Sweet Brown, Radiant Chic Brown Colored Contacts

One Day Acuvue Define is a circle line tailored to the eyes of Korean women. The company explains that the product looks bigger and expresses the natural glow of the eyes. In addition, it has BWIC technology that prevents the circle line from touching the cornea directly and has a UV protection function.

The Radiant colored contacts series are one of them. This product is characterized by having three colors blended so that the outer color is clear and the inner color is bright. Also added this time are 'Radiant Chic' and 'Radiant Sweet' with new designs.

The new product is known to create a different atmosphere with a new color combination that has never been seen before. Radiant Chic colored contacts are a combination of three colors: dark brown, smokey bronze, and gold, and Radiant Sweet colored contacts are a combination of brown, espresso, and caramel colors to express sparkling and innocent eyes.

At the same time, Johnson & Johnson Korea Vision selected the group Twice as a model for Define, and plans to approach consumers with a new image. The nine TWICE members are divided into a chic group and a sweet group according to each member's image, breaking the chic and sweetness of Define's new product.

Here, various marketing activities are carried out to commemorate the launch of a new product. Videos of TWICE members who showed off their charms with the new Define products have already been released through the Acuvue website, SNS, digital advertisements and TV advertisements.

A person in charge of the Vision Acuvue marketing team at Johnson & Johnson Korea said, "We expect that the existing Radiant series will satisfy the needs of various consumers with this new product. Together with the new model Twice, we will do our best to deliver Define's unique eye signal." 

• Available in both non prescription and myopia prescription (power 0.00 ~ -9.00)

• Sold as a box of 30/90 contact lenses of the same power. Please order two boxes if you have different powers for each eye.

• 59% water content gives this formula a soft, smooth texture that feels good on your eyes.

• These contact lenses are disposable daily, making them easy to maintain.

• UV protection Class2 (blocks more than 96% UVB and 70% UVA)